Nicole Policicchio

Licensed Electrologist and Founder

Italian and Brazilian by blood, I know what its like to have unwanted hair on your tummy, bikini, feet, toes, and underarms as well as upper lip. I tried everything to get rid of those stubborn hairs. Most treatments were painful. Some made my problems worse. And all of them were temporary.

Then, I found electrolysis, and I was converted. It was so life-changing, I decided to turn it into my life’s work.

Here’s a little background on me: before becoming a licensed electrologist and founding ElectroYogi, I spent my career with the singular goal of making a positive contribution to the world.

For nearly 15 years, I worked as an award-winning and Emmy-nominated television producer, specializing in documentary, wildlife and children’s programming. I also spent time as a product development leader in the early years of online search.

In 2006, my world changed when I gave birth to my amazing daughter, Ella. In a word, I felt “blessed” and that feeling has only deepened. I wanted to spend as much time with her as possible, be able to support my family, and to positively improve the lives of others. So, when my daughter was an infant, I returned to school, completed the 600 hour training program in electrology, and became a licensed electrologist. I could have never predicted that this would be both my career and my passion, as well as the vehicle to be the best mom I could possibly be, but I’ve haven’t looked back since.

In 2007, ElectroYogi was just me, a tiny operation of one, in a spare private room in my home. Since then, it’s grown into a thriving practice with three electrology contractors in addition to me, and serving beautiful clients like you seven days a week in a private, lush, and tranquil spa studio, which I built myself for ElectroYogi.

I feel so fortunate to be able to help clients on multiple levels. As they say, beauty is only skin deep. By permanently removing unwanted hair anywhere on people’s bodies, we make clients feel more beautiful on a daily basis. But, what I really love most is seeing a client’s beauty spread to other parts of their life: increasing their self-esteem, making them more confident, and bringing them joy and freedom from the frustration they felt for so long. Skin-deep, it’s just unwanted hair, but losing it is something much more–it’s your best self, inside and out.

And if there’s one thing my lovely daughter has taught me (now already a teenager), it’s that you owe it to yourself and the ones you love to be the best you possible. It’s time to feel amazing, and I’m here to help!

When I’m not electrocuting follicles, I love, love, love spending time in nature with my daughter Ella and husband Steve, practicing yoga, walking all over Los Angeles and the world, playing tennis, hiking in the mountains, snowboarding, cooking and eating vegan and vegetarian food, listening to inspiring podcasts and music, and traveling, especially to Italy, my favorite country!  I look forward to getting to know you and your interests, and having my team and I bare you forever from unwanted hair.